Managerial Economics: Applications, Strategies and Tactics (14 Ed.) | 誠品線上

Managerial Economics: Applications, Strategies and Tactics (14 Ed.)

內容簡介

內容簡介 Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan Moyer Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.

作者介紹

作者介紹 ■作者簡介James R. McGuigan現職：JRM InvestmentsR. Charles Moyer現職：University of LouisvilleFrederick H.deB. Harris現職：Wake Forest University

產品目錄

產品目錄 PART I: INTRODUCTIONCh 1 Introduction and Goals of the FirmCh 2 Fundamental Economic ConceptsPART II: DEMAND AND FORECASTINGCh 3 Demand AnalysisCh 4 Estimating DemandCh 5 Business and Economic ForecastingCh 6 Managing in the Global EconomyPART III: PRODUCTION AND COSTCh 7 Production Economics7B Production Economics of Renewable and Exhaustible Natural ResourcesCh 8 Cost AnalysisCh 9 Applications of Cost TheoryPART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICSCh10 Prices, Output, and Strategy: Pure and Monopolistic CompetitionCh11 Price and Output Determination: Monopoly and Dominant FirmsCh12 Price and Output Determination: OligopolyCh13 Best-Practice Tactics: Game Theory13A Entry Deterrence and Accommodation GamesCh14 Pricing Techniques and AnalysisPART V: ORGANIZATIONAL ARCHITECTURE AND REGULATIONCh15 Contracting, Governance, and Organizational Form15A Auction Design and Information EconomicsCh16 Government RegulationCh17 Long-Term Investment AnalysisAPPENDIX A: The Time Value of MoneyAPPENDIX B: TablesAPPENDIX C: Differential Calculus Techniques in ManagementAPPENDIX D: Check Answers to Selected End-of-Chapter Exercises

商品規格

最佳賣點

最佳賣點 : 管理經濟學