內容簡介
內容簡介 極簡法則：找尋全球百大企業成功的祕訣極簡成就非凡，學習如何在競爭激烈的市場避免被取代，打造龍頭企業過去40年，英國企業家及80 20法則創始人理查‧考克一直在追尋及鑽研一種能有效打造及管理成功企業的法則。這個法則必須強大到適用於任何人，同時可從中獲得非凡的成就。理查‧考克決定和創投專家Greg Lockwood合作，委託OC&C管理顧問公司共同研究，終於找到對所有企業最有價值的原理：極簡法則。有些企業在售價上極簡，例如廉價航空減少其它非必要的服務，一樣能帶領旅客飛往目的地，為大眾市場創造更新穎及廣泛的商品。而例如蘋果電腦，簡化了產品的提案內容，因此發展出高雅卻又更符合人性化功能的產品及軟體服務，獨佔高端市場。到底該如何讓事業更簡化？透過書中的案例分享，從金融到速食業，精彩展示及分析這些企業因為極簡法則而開創高價值及高潛力的成功企業。For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
