內容簡介
內容簡介 在網路世代消息散發速度快，媒體在搶速度的同時，該如何判定發布的內容？不同的媒體形式也會有不同的處理方式，本書介紹了四個不同的媒體，說明在面對產出內容的速度、價值標準的態度和方式。Buzzfeed：美國網路媒體，由研究網路熱門話題起家，2006年成立，創辦人為Jonah Peretti，分享內容包括政治、商業、趣聞等。VICE：來自加拿大蒙特婁的電子媒體，原本是靠著政府補助的小雜誌，卻因挑戰傳統，善於交易，打進年輕人的市場，現已成為熱門的投資對象。The New York Times：創辦已超過一百五十年的老字號媒體，除了新聞報導之外朝多方面發展，也有許多專欄、政論、書評等內容。The Washington Post：同樣為老字號媒體，內容較為保守，將被亞馬遜創辦人貝佐斯買下。Merchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world.Drawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregard for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the millennial taste for puppies and nudity.The two others are among the world’s most venerable news institutions: The New York Times, owned and run for generations by the Sulzberger dynasty, and The Washington Post, also family-owned but soon to be bought by the world’s richest merchant of all, Jeff Bezos. Here Abramson reveals first-hand the seismic clashes that take place in the boardrooms and newsrooms as they are forced to choose between their cherished principles – objectivity and impartiality – and survival in a world where online advertising via Facebook and Google seems the only life-raft.We are with the deal-making tycoons, thrusting reporters and hard-bitten editors, the egomaniacs, bullshitters, provocateurs and bullies, as some surf and others drown in the breaking wave of change. And we watch as the survivors confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump, the shaking of democracy.Exposing the people and decisions that brought us to now, Merchants of Truth is a major book that breaks the ultimate news story of our times.
