內容簡介
內容簡介 近年，插畫藝術風潮盛行，許多獨特的手繪藝術創作者，搭配富有故事性的人物背景，創造出特有的個性圖像。PACKAGING ILLUSTRATIONS 匯集全球各地最具特色的插畫設計作品，應用的設計類型包含包裝、海報、信封信紙、DM、標誌、名片，行業別包含食品、飲品、時尚、家庭、清潔、書籍，提供品牌企畫過程參考與應用的最佳工具書籍。Illustrations on package design are vital they not only help to sell the packaged product, but they're also an unparalleled force for building the company's brand, ensuring visibility in a highly competitive market.This book explores varying types of illustration and how it's best used in packaging design to convey the concept of the product.
