內容簡介
內容簡介 標誌，由文字、圖形、字母、數字、三維標誌、顏色等組合而成，是企業與消費者之間最重要的訊息傳達的媒介之一。Logo Talks 系列於 2010 年出版第一集，於今日再次出版最新一集 Logo Talks IV (With DVD-ROM)，書內匯集全球最新標誌設計作品，應用設計行業包含餐飲、食品、時尚、音樂、攝影、書籍、展覽、資訊等品牌規劃，系列作品包含標誌、海報、信封信紙、傳單、包裝、網頁介面等，書內附有標誌設計案例 AI 檔，提供品牌規畫師、包裝設計師、介面設計師參考與應用。‧A comprehensive and inspiring collection of very latest trends in branding and logo design‧Featuring more than 1000 of the world s most recognizable corporate logo design projectsA picture is worth a thousand words. That is definitely true when it comes to logo design.Logo Talks IV offers an incredibly diverse collection of visual trademarks, enabling instant communication between consumers and businesses, creating a unique impact through easily identifiable pictorial representation.Split into two parts, the book covers 'Case Studies', emphasizing the ideas and concepts behind the final design, and the 'Gallery', which showcases a wealth of contemporary design solutions from design studios all around the world.In a visual world, logos convey ideas without the need for words; imprinting themselves simply in a rapidly changing, corporate environment where branding is key.
