International Yearbook Communication Design 2018 2019 (2冊合售) | 誠品線上

International Yearbook Communication Design 2018 2019 (2冊合售)

內容簡介

內容簡介 德國紅點傳達設計年鑑2018 2019年版收錄全球設計大師獨特的創意個案和作品解析，一次瀏覽獨樹一格的精彩設計年復一年，由紅點設計獎創辦人Peter Zec打造的紅點傳達設計年鑑，每年皆精選以傳達平面設計視覺理念的強大作品及項目。德國紅點傳達設計年鑑2018 2019年版由雙冊組成，第一冊收錄許多經典項目，例如企業設計、年度報告、廣告、雜誌、包裝和字體等，而第二冊則以數位和多媒體項目為主題，包括電商、短廣告、影像電影、網站、手機程式、電玩遊戲、互動廣告和聲音設計等。這本設計年鑑為所有對設計感興趣的人提供當前平面設計最精湛的概述及作品呈現，不僅是設計師、設計專業學生、行銷人士的必備書籍，也為許多優秀的設計朋友們帶來無限的創意靈感。 ●Year after year, the International Yearbook Communication Design edited by Peter Zec, one of the best design experts in the world, shows powerful communication-centered works and projects by design studios and companies focused on communication campaigns●The International Yearbook Communication Design 2018 2019 - consisting of two volumes - collects the more classical categories such as corporate design, annual reports, advertising, magazines, packaging and typography as well as the digital and multimedia disciplines, including e-commerce, spots and image films, websites, apps, computer games and interface and sound designThe International Yearbook Communication Design shows powerful communication-centered works and projects by design studios and companies focused on communication campaigns. Volume 1 contains projects from the more classical categories such as corporate design, annual reports, advertising, magazines, packaging and typography. Volume 2 is dedicated to the digital and multimedia disciplines, including e-commerce, spots and image films, websites, apps, computer games as well as interface and sound design. The creative brains behind the best product ideas are the winners of the honorary titles, 'Red Dot: Agency of the Year' and 'Red Dot: Brand of the Year' and are given a special place in the design yearbook.

作者介紹

作者介紹 Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. He has published the following books among others: Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Orientierung im Raum (2002), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas - Better by Design (2006), Who's Who in Design (2003; 2007), The Design Value - a Strategy for Business Success (2010), Success (2010), Homo Ex Data - The Natural of the Artificial (2017), The Form of Simplicity (2018) and The Form of Success (2018).

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