Business Essentials (Global Ed. 12 Ed.) | 誠品線上

Business Essentials (Global Ed. 12 Ed.)

內容簡介

內容簡介 Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

產品目錄

產品目錄 PART I: THE CONTEMPORARY BUSINESS WORLD Ch 1 The Global Business Environment Ch 2 Understanding Business Ethics and Social Responsibility Ch 3 Entrepreneurship, New Ventures, and Business Ownership Ch 4 Understanding the Global Context of Business PART II: MANAGING THE BUSINESS Ch 5 Managing the Business Ch 6 Organizing the Business Ch 7 Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS Ch 8 Employee Behavior and Motivation Ch 9 Leadership and Decision Making Ch10 Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE Ch11 Marketing Processes and Consumer Behavior Ch12 Developing and Pricing Products Ch13 Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS Ch14 Information Technology (IT) for Business Ch15 The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT Ch16 Understanding Money and the Role of Banking Ch17 Managing Business Finances

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