| 作者 | Kenneth C. Laudon/ Jane P. Laudon |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | Essentials of MIS (Global Ed. 13 Ed.)：EssentialsofMISisanin-depthlookathowtoday’sbusinessesuseinformationtechnologiesandsystemstoachievetheircorporateobjectiv |
內容簡介 Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm. The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.
作者介紹 Kenneth C. Laudon現職：New York UniversityJane P. Laudon現職：Azimuth Information Systems
產品目錄 PART I: INFORMATION SYSTEMS IN THE DIGITAL AGECh 1 Business Information Systems in Your CareerCh 2 Global E-business and CollaborationCh 3 Achieving Competitive Advantage with Information SystemsCh 4 Ethical and Social Issues in Information SystemsPART II: INFORMATION TECHNOLOGY INFRASTRUCTURECh 5 IT Infrastructure: Hardware and SoftwareCh 6 Foundations of Business Intelligence: Databases and Information ManagementCh 7 Telecommunications, the Internet, and Wireless TechnologyCh 8 Securing Information SystemsPART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGECh 9 Achieving Operational Excellence and Customer Intimacy: Enterprise ApplicationsCh10 E-commerce: Digital Markets, Digital GoodsCh11 Improving Decision Making and Managing KnowledgePART IV: BUILDING AND MANAGING SYSTEMSCh12 Building Information Systems and Managing Projects
| 書名 / | Essentials of MIS (Global Ed. 13 Ed.) |
|---|---|
| 作者 / | Kenneth C. Laudon Jane P. Laudon |
| 簡介 / | Essentials of MIS (Global Ed. 13 Ed.)：EssentialsofMISisanin-depthlookathowtoday’sbusinessesuseinformationtechnologiesandsystemstoachievetheircorporateobjectiv |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781292253350 |
| ISBN10 / | 1292253355 |
| EAN / | 9781292253350 |
| 誠品26碼 / | 2681695737006 |
| 頁數 / | 533 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 27.6X21.6X1.7CM |
| 級別 / | N:無 |
最佳賣點 : 管理資訊系統