E-Commerce 2018: Business. Technology. Society (14 Ed.) | 誠品線上

E-Commerce 2018: Business. Technology. Society (14 Ed.)

內容簡介

內容簡介 E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

作者介紹

作者介紹 Kenneth C. Laudon現職︰New York UniversityCarol Guercio Traver現職：New York University

產品目錄

產品目錄 Ch 1 Introduction to E-commerceCh 2 E-commerce InfrastructureCh 3 Building an E-commerce PresenceCh 4 E-commerce Security and Payment SystemsCh 5 E-commerce Business StrateginesCh 6 E-commerce Marketing and AdvertisingCh 7 Social, Mobile, and Local MarketingCh 8 Ethics, Law, and E-commerceCh 9 Online MediaCh10 Online CommunitiesCh11 E-commerce Retailing and ServicesCh12 B2B E-commerce

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最佳賣點

最佳賣點 : 電子商務