Microeconomics (Global Ed. 8 Ed.) | 誠品線上

Microeconomics (Global Ed. 8 Ed.)

內容簡介

內容簡介 A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students’ intuition through hallmark Solved Problems. The text places emphasis on modern theories--such as industrial organization theory, game theory, and transaction cost theory--that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

作者介紹

作者介紹 Jeffrey M. Perloff現職：University of California, Berkeley

產品目錄

產品目錄 Ch 1 IntroductionCh 2 Supply and DemandCh 3 Applying the Supply-and-Demand ModelCh 4 Consumer ChoiceCh 5 Applying Consumer TheoryCh 6 Firms and ProductionCh 7 CostsCh 8 Competitive Firms and MarketsCh 9 Applying the Competitive ModelCh10 General Equilibrium and Economic WelfareCh11 MonopolyCh12 Pricing and AdvertisingCh13 Oligopoly and Monopolistic CompetitionCh14 Game TheoryCh15 Factor MarketsCh16 Interest Rates, Investments, and Capital MarketsCh17 UncertaintyCh18 Externalities, Open-Access, and Public GoodsCh19 Asymmetric InformationCh20 Contracts and Moral Hazards

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