Consumer Behavior: Buying, Having, and Being (12 Ed.) | 誠品線上

Consumer Behavior: Buying, Having, and Being (12 Ed.)

內容簡介

內容簡介 Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

作者介紹

作者介紹 ■作者簡介Michael R. Solomon現職：Saint Joseph’s University

產品目錄

產品目錄 PART I: FOUNDATIONS OF CONSUMER BEHAVIORCh 1 Buying, Having, and Being: An Introduction to Consumer BehaviorCh 2 Consumer and Social Well-BeingPART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIORCh 3 PerceptionCh 4 Learning and MemoryCh 5 Motivation and AffectCh 6 The Self: Mind, Gender, and BodyCh 7 Personality, lifestyles, and ValuesPART III: CHOOSING AND USING PRODUCTSCh 8 Attitudes and Persuasion CommunicationsCh 9 Decision MakingCh10 Buying, using, and DisposingPART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGSCh11 Groups and Social MediaCh12 Income and Social ClassCh13 SubculturesCh14 Culture

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