Blitzscaling | 誠品線上

閃電擴張: 領先企業如何聰明冒險, 解開從1到10億快速成長的祕密

內容簡介

內容簡介 LinkedIn創辦人及傳奇投資家里德‧霍夫曼解密閃電擴張術學習迅速建立企業的科學和藝術，成為全球大規模企業先驅者每個企業家或創辦人都是以建立像亞馬遜、臉書或Airbnb這樣的公司為志向，然而真正達成目標者卻是少之又少。到底那些失敗或消失的新創公司和真正全球巨頭企業的差別又是什麼？真正的秘訣就是閃電擴張術：以一系列令人眼花撩亂的速度擴張並徹底擊敗對手公司，閃電擴張術的目標不是從無到有，而是盡所能快速成長到好幾百萬。當企業以驚人的速度擴張時，進入下一階段則要變換不同的策略與技巧。本書靈感來自史丹佛商學研究所最受歡迎的課程內容，作者揭露如何應對必要的轉變，及企業週期各階段會出現的特殊挑戰，例如：如何設計商業模式以應變突如其然的的變化；招聘和管理策略；隨著公司業務趨向成熟，創辦人和公司文化該如何發展等。無論你的公司是中小企業或是超過萬人的大公司，閃電擴張術絕對是贏得世界的必備手冊，在現今世界，唯有速度才是重要的競爭優勢。 LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

作者介紹

作者介紹 雷德．霍夫曼 克里斯．葉

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