Jim Heimann: 20th Century Alcohol & Tobacco Ads | 誠品線上

Jim Heimann: 20th Century Alcohol & Tobacco Ads

作者 Allison Silver/ Steven Heller
出版社 TASCHEN GmbH
商品描述 Jim Heimann: 20th Century Alcohol & Tobacco Ads:ACentury�sWorthofPleasureandPauseSellingthemostdeliciousvicesVicesorvirtues:drinkingandsmokingprovidedmarketer

內容簡介

內容簡介 A Century�s Worth of Pleasure and Pause Selling the most delicious vicesVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era�s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant�and sometimes controversial�chapter of advertising history.�This excellent series never fails to amuse� A wonderful selection of the kitsch and the bizarre.� — Creative Review, LondonText in English, French and German

商品規格

書名 / Jim Heimann: 20th Century Alcohol & Tobacco Ads
作者 / Allison Silver Steven Heller
簡介 / Jim Heimann: 20th Century Alcohol & Tobacco Ads:ACentury�sWorthofPleasureandPauseSellingthemostdeliciousvicesVicesorvirtues:drinkingandsmokingprovidedmarketer
出版社 / TASCHEN GmbH
ISBN13 / 9783836566520
ISBN10 / 3836566524
EAN / 9783836566520
誠品26碼 / 2681500292003
頁數 / 580
注音版 /
裝訂 / H:精裝
語言 / 3:英文
尺寸 / 23.9X30.2X30.2CM
級別 / N:無