The Idiot Brain: A Neuroscientist Explains What Your Head is Really Up To | 誠品線上

The Idiot Brain: A Neuroscientist Explains What Your Head is Really Up To

作者 Dean Burnett
出版社 FABER & FABER LTD
商品描述 The Idiot Brain: A Neuroscientist Explains What Your Head is Really Up To:讓腦神經科學家、英國《衛報》(TheGuardian)人氣科學部落格〈BrainFlapping〉作家DeanBurne

內容簡介

內容簡介 讓腦神經科學家、英國《衛報》(The Guardian) 人氣科學部落格〈Brain Flapping〉作家Dean Burnett博士,帶您解開大腦的奧秘!為什麼高的人比較聰明?為什麼批評比讚美更有效?為什麼我們記起人的臉,卻想不起他們的名字?●為什麼喝一杯酒有助於恢復記憶?為什麼我們吵架時,會輸給明顯比自己懂更少的人?答案就在我們的笨腦袋中。照理來說,人類的大腦應該是聰明無比的器官。實際上,它不僅非常凌亂、容易出錯,而且缺乏組織,例如陰謀論和迷信都產生於健康的大腦。作者帶您踏上一趟大腦巡禮,探索神秘卻淘氣的灰質與白質,從注意機制 (attention mechanism)、記憶處理到迷信的心理,探討在日常生活中,大腦造成令人感到驚訝與有趣的各式行為,也解釋大腦的不完美,如盲點、暫時性失憶與失眠等現象,如何影響我們的言語、行為與經驗,造成引人發笑的結果。Dean Burnett身兼科學家與喜劇演員的雙重身分,以腦科學最新研究,搭配平易近人的幽默文筆,讓非腦科學專業人士,也能輕鬆了解大腦的運作機制與奧妙,從個性、記憶、社交、智力與觀察等面向,了解大腦如何運作。如果您想得知,為什麼大腦似乎不斷地在人生中搞破壞,或對於大腦到底想做什麼百思不得其解,這本書是絕佳選擇。●編者註:請在閱讀本書後,再測試這項結論是否正確。Why do you lose arguments with people who know MUCH LESS than you?Why can you recognise that woman, from that thing . . . but can't remember her name?And why, after your last break-up, did you find yourself in the foetal position on the sofa for days, moving only to wipe the snot and tears haphazardly from your face?Here's why: the idiot brain. For something supposedly so brilliant and evolutionarily advanced, the human brain is pretty messy, fallible and disorganised. For example, your memory is egotistical. No, really. Conspiracy theories and superstitions are the inevitable effects of a healthy brain. And alcohol can actually improve your memory.**In The Idiot Brain, neuroscientist Dean Burnett tours our mysterious and mischievous grey (and white) matter. Along the way he explains the human brain's imperfections in all their glory and how these influence everything we say, do and experience. Expertly researched and entertainingly written, this book is for anyone who has wondered why their brain appears to be sabotaging their life, and what on earth it is really up to.**Editor's note: please read the book before testing this conclusion."

商品規格

書名 / The Idiot Brain: A Neuroscientist Explains What Your Head is Really Up To
作者 / Dean Burnett
簡介 / The Idiot Brain: A Neuroscientist Explains What Your Head is Really Up To:讓腦神經科學家、英國《衛報》(TheGuardian)人氣科學部落格〈BrainFlapping〉作家DeanBurne
出版社 / FABER & FABER LTD
ISBN13 / 9781783350810
ISBN10 / 1783350814
EAN / 9781783350810
誠品26碼 / 2681266614002
頁數 / 336
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 21.6X13.5CM
級別 / N:無

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