內容簡介
內容簡介 【比爾蓋茲推薦書單：歷年推薦】一探傳奇人物菲力普‧奈特如何打造經典而歷久不衰的運動品牌NIKE最特立獨行的CEO，以1000美元締造百億美元的體育王國領導NIKE品牌長達51年之久的菲力普‧奈特，終於決定卸下重責大任，宣布於2016年正式退休，在這本回憶錄中，菲力普‧奈特分享如何打造擁有百億美元身價的運動品牌王國NIKE。所有關於NIKE創立的初衷及與秘辛，到後期從創業挫折再度爬起，因而成為全世界的代表性運動品牌，都將菲力普大膽而真實告白。充滿熱情的菲力普‧奈特才剛從商學院畢業，就向父親借了50美元創業，而這間新創公司的唯一目標：販售進口物美價廉的日本製球鞋。奈特就在自己後車箱做起生意，第一年就創下8千美元的紀錄。如今，NIKE的年銷售額達到300億美元，對奈特來說NIKE不只是一家公司，而是他一生激情的代表。NIKE的品牌象徵，不只是優雅與偉大，更是全世界無人不知無人不曉的經典品牌。奈特給大眾的印象一向是神祕而古怪的，從這本回憶錄中，讀者將感受奈特不為人知的一面，謙遜、創新、風趣，及傳奇般的領袖典範。書中奈特也將分享他與前田徑教練兼第一位合夥人比爾‧包爾曼是如何利用機會與行銷策略，使NIKE成為最吸引世人的運動品牌。One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything."
