The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling | 誠品線上

說故事的力量: 激勵. 影響與說服的最佳工具

內容簡介

內容簡介 誰有傳奇，誰就勝出！ㄧ個好故事可以幫助你打動人心，影響人們對事情的詮釋，唯有對某人產生某種意義後，事實才會產生影響力。故事，人類歷史上最古老的影響力工具，也是最有說服力的溝通技巧。你有什麼故事？你是誰？你來自何方？你要的是什麼？當你試圖影響他人時，就會面對更多這類的問題。不論是提出一項高風險的新投資案，試圖達成一項交易，或領導眾人對抗不公，你都有一個故事可說，說得好，就能在聽者和你之間創造一個具有深刻意義且影響長久的共享經驗。在這本高易讀性及開創性的著作中，安奈特‧西蒙斯提醒我們，最古老的影響力工具也是最有力的－－經由文字、姿態、音調和故事的節奏，你可以抓住一個心有疑慮、抗拒和否定的聽眾，同時為你的故事和目的製造一個可信的形象。在現今這個過度競爭、科技至上及結果導向的環境，人們似乎忘記了所有組織都隸屬於社會體系，而工作則涉及個人領域－－你可以藉由故事發揮個人特質，以協助你解決問題、制訂決策，並且用你意想不到的方式建立信任感。透過上百個來自政商名人成功的說故事實例，以及世界各地的神話、寓言和故事，西蒙斯闡明了故事如何以冷酷的事實、無情的數據和指令難以做到的方式說服、激勵和啟發人們。這些故事，加上實際的說故事技巧，顯示了一個人如何做個更有力的溝通者。從「我是誰」到「我知道你的想法」，西蒙斯闡明了你必須了解的六大故事，以及在何種情況下講述、說明這些故事－－從業務拜訪到推動社區服務活動。讓《說故事的力量》成為你改變與同事、上司、員工、顧客，甚至敵手關係的靈感，讓每一個你正在體驗的故事－－工作、個人和社會生活－－成為多年後你將樂於訴說的成功故事。本書介出自臉譜出版社出版《說故事的力量: 激勵. 影響與說服的最佳工具 (修訂版)》Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you’re proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

作者介紹

作者介紹 Annette SimmonsAnnette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

商品規格