The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power | 誠品線上

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

內容簡介

內容簡介 數位未來挑戰人性。哈佛經濟學者審視「監控資本主義」的影響力和強大企業預測控制人類的企圖。科技公司收集網路資訊，賣給出價最高者，不管對象是政府還是零售商。 THE TOP 10 SUNDAY TIMES BESTSELLER 'Everyone needs to read this book as an act of digital self-defense.' - Naomi Klein, Author of No Logo, The Shock Doctrine, This Changes Everything and No is Not Enough The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

作者介紹

作者介紹 Shoshana Zuboff has been called 'the true prophet of the information age' by the Financial Times for her ground-breaking book, In the Age of the Smart Machine. She is now the Charles Edward Wilson Professor Emerita at Harvard Business School as well as Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School. In 2006, strategy+business magazine named her one of the eleven most original business thinkers in the world.

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