The Human Network: How Your Social Position Determines Your Power, Beliefs, and Behaviors | 誠品線上

The Human Network: How Your Social Position Determines Your Power, Beliefs, and Behaviors

內容簡介

內容簡介 ★史丹佛大學百萬人修課新穎主題、當代「網絡經濟學」大師25年研究精華★諾貝爾經濟學獎得主、Google首席經濟學家極力推薦★全球關注的重磅分析，破解社會位置決定命運的真相，提供變動世界的有力思維工具！★《商業周刊》書摘介紹，網絡科學第一本重量級通俗讀物！「人際網絡」大規模主宰我們的生活，卻少有足夠的思考工具帶我們去理解：人際網絡有什麼特點？如何形塑我們的生活？人與人的接觸和連結，會以什麼樣的力量左右個人與群體的動向？你是否──努力維持社交安全距離，但又憂慮不知感染源有多近？期待認識位居要津的朋友，想拓展更多機會？努力追蹤各大KOL動態，想把握最新訊息？大部分資訊都是從同溫層獲得？辛苦積蓄，卻不確定到底該聽誰的指引展開投資交易？以上全是「人際網絡」思維工具的射程範圍，更是現代生活每一天的挑戰。史丹佛超人氣教授、當代網絡經濟學大師馬修．傑克森提供精妙解說，幫助我們看見自己身處的社會位置，學會從不斷變動的局勢中掌握關鍵力量。除了個人層面，人際網絡亦與許多當代重大挑戰密切相關：傳染病、階級不流動、金融危機、新型態的戰爭……對於這些益發嚴重的「社會病徵」，作者帶領我們穿梭在跨領域生動案例中，洞悉人際網絡的奧妙。本書更從歷史、社會觀察、文化、社群現象解析人際網絡，絕對讓你大開眼界！‧人類已發明了高效疫苗，為何傳染病仍難以掌控？究竟該如何遏止感染鏈結？‧網紅當道，如何找到傳播訊息的關鍵人物？‧ 臉書如何透過分析你關注的朋友、你朋友的朋友，就能推測誰是你的另一半？‧Google何以能在不斷更新的億萬網頁中準確猜出你要的內容？‧金融危機蔓延，大到不能倒的金融機構是怎麼結成密而分不開的網絡？‧在通訊發達的今天，為何嚴肅新聞日趨沒落，流言卻大行其道？本中文書介出自《人際網絡解密: 史丹佛教授剖析, 你在人群中的位置, 如何決定你的未來》先覺出版股份有限公司出版Here is a fresh, intriguing, and, above all, authoritative book about how our sometimes hidden positions in various social structures—our human networks—shape how we think and behave, and inform our very outlook on life.Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion—from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices. Matthew O. Jackson brilliantly illuminates the complexity of the social networks in which we are—often unwittingly—positioned and aims to facilitate a deeper appreciation of why we are who we are.Ranging across disciplines—psychology, behavioral economics, sociology, and business—and rich with historical analogies and anecdotes, The Human Network provides a galvanizing account of what can drive success or failure in life."

作者介紹

作者介紹 MATTHEW O. JACKSON is the William D. Eberle Professor of Economics at Stanford University, an external faculty member of the Santa Fe Institute, and a senior fellow of the Canadian Institute for Advanced Research. He has been researching social and economic networks for more than twenty-five years and has published Social and Economic Networks, a leading graduate-level text on the subject. Jackson is a member of the National Academy of Sciences; a fellow of the American Academy of Arts and Sciences, the Econometric Society, and the Game Theory Society; an Economic Theory Fellow; and former Guggenheim Fellow. He has reached more than a million students via his popular online courses on social and economic networks and game theory.

商品規格