How to Get to Great Ideas: A System for Smart, Extraordinary Thinking | 誠品線上

創意思考金字塔: 從理解問題到提出解方, 五段式思考法為個人或組織找到高價值創意

內容簡介

內容簡介 前奧美廣告創意總監Dave Birss在廣告業界有20年的經驗，在這個以創意為決勝點的產業中，Birss也練就一身激發創意的功夫，並且在本書中將這些難得的經驗不藏私地分享給所有讀者們。如何找出問題、刺激自己的思考、推銷自己的想法並且找到相對應的支撐點、如何激發他人的靈感等，都囊括在內容中，除此之外，Birss在本書中也將證實只要用對方法，任何公司、任何環境都可以是激發創意的沃土。內容豐富、清楚好懂，不僅有Dave Birss自身的經驗，還有透過腦神經科學、心理學、行為經濟學等科學研究的實證，並且特別收錄了由作者本身創辦的「RIGHT THINKING」(為各個機構找出更有效率產出新創意的工具)的精髓。The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne,Dave Birss,this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem,how to push your thinking,how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

作者介紹

作者介紹 Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses.He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

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