內容簡介
內容簡介 《賈伯斯在想什麼》、《蘋果設計的靈魂》作者、蘋果專家利安德‧凱尼，再次以現任蘋果執行長Tim Cook的領導故事出擊！2011年蘋果共同創辦人賈伯斯過世，當時的賈伯斯不僅是公司的執行長和創辦人，更是一個指標，當時沒有一個人可以想像得到要如何接替他的位置，Tim Cook當然也無法想像，但接下來的七年間，他卻將蘋果公司的市值翻倍，屢創佳績。本書作者凱尼長年研究蘋果公司，透過外部新聞和內線消息，說明在接下帶領蘋果公司重責大任的這七年間，Tim Cook將iPhone發揚光大，Apple Watch的亮相更是為蘋果帶來營收及掌聲，這之中的故事相當充滿激發性，不僅是一家公司的成長，更是一個領導者在前人輝煌歷史的壟罩下，如何闖出自己的一片天。In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
