內容簡介
內容簡介 拍出最吸睛的社群美照：社群媒體創意攝影書由於21世紀科技的發展，幾乎所有人都能將商品銷售給國際客戶群，消費者對於高質感的商品呈現也要求越來越多。現今的社群媒體允許賣家共享影像和文字訊息，但如果產品本身並不夠吸引人，就該以高質感及高吸引力的方式呈現，不然就白白浪費社群媒體這項免費平台。本書中的攝影作品將提供讀者更多靈感與拍攝技巧，展示許多大膽且令人難忘的商業攝影，還有以藝術為導向的各種產品拍攝作品。本書專訪許多專業行銷人和成功的IG網紅，分享各種不同主題的拍攝技巧，包括佈景、影像構圖、照片編輯和修圖等。獻給所有業餘攝影愛好者和專業人士，為社交媒體當道的時代最華麗的視覺饗宴。 As photography becomes a highly accessible and essential aspect of daily life, social media platforms like Instagram rise to meet that demand, and with it, a new crop of photographers. Set design and art direction are the helping hands of product photography, producing eye-popping and stylised visuals. Every detail is important: the setting, the editing, the composition, the framing, the lighting and more - and accompanying with them are new aesthetical concepts or trends that rise and fall, but nonetheless are bold and memorable.Product Appeal not only includes those top tips seeked by everyone ― it analyses them and how they play into the shaping of a new generation of product photography and art direction. Included are interviews with expert photographers and “Instagrammers” around the world, pitching in their voices on what it means for product art direction in the age of social media.
