HBR's 10 Must Reads on AI, Analytics, and the New Machine Age | 誠品線上

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

內容簡介

內容簡介 面對快速變化的市場，新機械科技、資料分析是必備的工具，每一期就最新趨勢提供專業經理人精闢剖析的《哈佛商業評論》，同樣就人工智慧、資料分析、新機械技術發展提供讀者精彩的文章。 《哈佛商業評論》整理出和這三個主題相關的十篇精采文章，透過這些文章讀者將了解這些主題的發展、如何進一步了解它們、如何在未來運用這些知識、為何不能忽視這些趨勢的發展等。 文章包括：〈四步驟落實人工智慧〉 湯瑪斯．戴文波特、拉傑夫．羅南奇〈演算法賣衣服，衝出近十億美元業績〉 卡翠娜．雷克〈演算法也需要經理人〉 麥可．魯卡、喬恩．克萊恩博、桑希爾．穆萊納桑〈如何賣東西給AI助理〉 尼拉杰．達瓦〈擴增實境必備五大策略〉 麥可．波特、詹姆斯．赫普曼〈無人機工作去〉 克里斯．安德森〈你不可不知的「區塊鏈」創新〉 馬可．顏西提、卡林．拉哈尼〈3D列印教戰手冊〉 李察．達凡尼〈人+AI：智慧協作時代〉 詹姆士．威爾遜、保羅．道格提〈我的機器人上司〉 華特．福力克〈管理數位超級強權〉 馬可．顏西提、卡林．拉哈尼 Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them.In this book you'll learn how:●Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights●Blockchain has the potential to restructure the economy●Drones and driverless vehicles are becoming essential tools●3-D printing is making new business models possible●Augmented reality is transforming retail and manufacturing●Smart speakers are redefining the rules of marketing●Humans and machines are working together to reach new levels of productivityThis collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D’Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.

作者介紹

作者介紹 Harvard Business ReviewHarvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.Author social media website info: hbr.org

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