Reader-Friendly Reports: A No-Nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals | 誠品線上

講重點商務溝通: 從構思到報告面面俱到的英文寫作指南

內容簡介

內容簡介 The book that has taught thousands of students how to write winning business reportsFor more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:Target your audienceDetermine your purposeDevelop your pointsOrganize your ideasMake smooth transitionsConduct researchIllustrate with clear graphs and chartsReader-Friendly Reports (the �Daniel Manual�) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.

作者介紹

作者介紹 Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.

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