內容簡介
內容簡介 金錢心理學：如何面對及避免致命的金錢陷阱行為經濟學及暢銷書《誰說人是理性的》作者丹‧艾瑞利揭露金錢陷阱，做出更好的財務決策行為經濟學專家丹‧艾瑞利結合幽默及科學實驗，深入研究人類深陷金錢誘惑的種種行為，幫助人們免於做出錯誤的財務決策，探索左右人類大腦選擇的隱藏動機。為何花錢時總是讓人感到心痛？為何有時候我們對於超支無感，只因為過去也曾超支？作者將在書中一一回答這些問題，並解釋人們為何在遇到金錢時會有種種不理性的行為。內容涉及日常各種議題，從卡債、家用開銷到假日大拍賣，為何人們總是不經意的支出更多無意義的花費。結合案例分析和軼事分享，以切實的建議和課程，帶領讀者切斷無意識的恐懼和慾望，並徹底改善金錢消費習慣。Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.Why does paying for things often feel like it causes physical pain?Why does it cost you money to act as your own real estate agent?Why are we comfortable overpaying for something now just because we’ve overpaid for it before?In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
