That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea | 誠品線上

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

內容簡介

內容簡介 網飛(Netflix)共同創辦人與首任CEO Marc Randolph的創業故事。 在過去，實體DVD出租店到處林立，逾期未還所產生的滯納金無所不在，影音串流平台聞所未聞。除了許多不切實際的計畫，像是客製化的球棒以及洗髮精遞送服務，Marc Randolph在1997年有了透過網路出租影片的想法，趁著與生意夥伴Reed Hastings通勤的路上，極力推銷給Hastings。 於是，主要投資人Hastings與創意發想者Randolph共同創辦了網飛，作者也成為公司的第一任CEO。目前超過1億5千萬的訂戶，似乎意味著網飛的勝利，但是每一回公司的決定，都少有人信任甚至充斥著災難。從說服母親做公司的早期投資人，把汽車旅館的會議室當成創業辦公室，開業當天伺服器當機，一直到網飛無法遊說百視達併購的失敗會議，網飛的蛻變之旅所體現的是，人只要有堅定的決心，就能把許多人認為不可能成功的想法付諸實現，並且改變世界。 本書不僅是網飛的創業故事，書中的反直覺觀念與許多值得咀嚼的文字，回答了許多關於創業與人生的重要問題，例如：如何開始？如何度過困境與失敗？如何面對成功？成功的定義到底是什麼？In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

作者介紹

作者介紹 Marc RandolphMarc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.

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