內容簡介
內容簡介 Tesla是美國知名的電動車大廠，在政府控制下的汽車業和石油巨頭公司的強勢壓力下，還是找到了獨特的經營模式嶄露頭角。在2018年發表了新的Tesla Model 3，這個新車款對準了大眾市場，改變了大眾對Tesla的看法，也改變了和汽車的關係，Tesla CEO 伊隆‧馬斯克在Twitter上公開Tesla Model 3外觀的貼文雖然招來了許多爭議和關注，但這沒有影響到Tesla的速度，一路往前衝。作者Hamish McKenzie在本書中說明，Tesla帶起了一場幾近瘋狂的強烈競爭，但Tesla靠著持續擴展的基礎建設和蓋在內華達沙漠的電池工廠，在這場競爭中站穩腳步，誓言要見證街上的每一輛車都變成電動車的那一刻。電動車的市場持續發展中，尤其在中國，作者MaKenzie訪問了數位中國的資本家，整理出一份精準的剖析報告，應用在Tesla的發展中，讓讀者在短時間內就可以看懂美國生產力的潛力。Insane Mode tells the astounding story of the most revolutionary car company since Ford and shows how, under Elon Musk's "insane mode" leadership, the company is bringing an end to the era of gasoline-powered transportation. Hamish McKenzie, with the unique perspective of an independent journalist, tells how a West Coast start-up’s audacious dream came true. Elon Musk created a car company that would go up against not only the might of the government-backed Detroit car manufacturers, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The new Tesla Model 3, scheduled to go on sale in fall 2017 with a price tag of $35,000, is set to transform the public perception of Tesla. Around 400,000 people have put down $1,000 to preorder the car; meanwhile Tesla’s debt is teetering on “junk bond” status and some on Wall Street are betting the company will fail under the pressure to deliver… As McKenzie shows, Tesla has triggered frenzied competition, but it remains ahead of the pack because it is building the highest-quality cars and infrastructure that a new era of transportation will require. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode is not just a button on the dash of the Model S that gave you acceleration like a Ferrari; it isn't even just a description of the 24 7 energy of a visionary car company—it is a story about the very best kind of American ingenuity.
