Disciplined Entrepreneurship: 24 Steps to a Successful Startup | 誠品線上

MIT黃金創業課: 做對24步, 系統性打造成功企業

內容簡介

內容簡介 24 Steps to Success!Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren�t born with something special � they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn:Why the �F� word � focus � is crucial to a startup�s successCommon obstacles that entrepreneurs face � and how to overcome themHow to use innovation to stand out in the crowd � it�s not just about technologyWhether you�re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.For more please visit http: disciplinedentrepreneurship.com

作者介紹

作者介紹 Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.

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