| 作者 | Thomas T. Nagle/ Georg Muller |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (6 Ed.)：TheStrategyandTacticsofPricingexplainshowtomanagemarketsstrategicallyandhowtogr |
內容簡介 The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
作者介紹 Thomas T. Nagle現職：Deloitte ConsultingGeorg Muller現職：Deloitte Consulting
產品目錄 Ch 1 Strategic PricingCh 2 Economic ValueCh 3 Price and Value CommunicationCh 4 Price StructureCh 5 Pricing PolicyCh 6 Price LevelCh 7 Price CompetitionCh 8 Measurement of Pricing SensitivityCh 9 Financial AnalysisCh10 Specialized StrategiesCh11 Creating Strategic Pricing CapabilityCh12 Ethics and the Law
| 書名 / | The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (6 Ed.) |
|---|---|
| 作者 / | Thomas T. Nagle Georg Muller |
| 簡介 / | The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (6 Ed.)：TheStrategyandTacticsofPricingexplainshowtomanagemarketsstrategicallyandhowtogr |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781138737518 |
| ISBN10 / | 1138737518 |
| EAN / | 9781138737518 |
| 誠品26碼 / | 2681645750000 |
| 頁數 / | 331 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 25.6X18X1.8CM |
| 級別 / | N:無 |
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