Unique Media and Marketplace: English Reading and Vocabulary (+MP3) | 誠品線上

Unique Media and Marketplace: English Reading and Vocabulary (+MP3)

內容簡介

內容簡介 提升學生ESP／主題閱讀與字彙能力，並引導學生活用網路英語資源，有效提升溝通技巧！重點特色：挣 擺脫一成不變的枯燥課文，本書內含20篇與專業主修相關的趣味短文，包含媒體界的新聞自由、扒糞運動(muckraker)、媒介鏡子理論等，以及行銷學討論的商標、廣告文案、網路購物、消費者心理等。挣 閱讀理解及語法練習，強化學生核心閱讀技巧 (skimming, scanning, reference)，厚實語法基礎。挣 以有趣又富挑戰性的字彙練習活動，讓學生熟記字彙的Spelling, Meaning, Referencing, Writing, Word Forms。亦可靈活結合網路資源 (Macmillan Online Dictionary, thefreedictionary等)，幫助學生熟悉網路查找技巧。挣 配合課文及活動精心繪製插圖，圖像與文字雙重刺激，增進學習成效。挣 附錄介紹十個重點文法〈名詞子句、形容詞子句、副詞子句、連接詞、不定詞動名詞等〉，並額外整理67個專業核心詞條和定義。字彙學習研究（Stahl & Nagy, 2005）發現學習者要對一個單詞有完整的瞭解需要7-10個不同的語境，可能是閱讀到或聽到這個新單詞，反覆幾次之後才會真正學的起來。Unique系列強調提供多重情境來反覆學習字彙。本系列共有四本，分別為：挣 Unique Science and Technology (Grammar Level 1)挣 Unique Everyday Living (Grammar Level 1)挣 Unique Workplace and Career (Grammar Level 2)挣 Unique Media and Marketplace (Grammar Level 2)適合程度：Intermediate, 高中、藝術、傳播、行銷專科、大學大一及大二英語課程、及公職考試「新聞行政」的課程級數：CEF B1-B2Welcome to Unique—an English Reading and Vocabulary Program!Raising communication skills to a higher, more fluent level is the overarching goal of the Unique series. To this end, each of the worktexts has been carefully designed to 挣 review the fundamental skills that enhance reading comprehension挣 reinforce the fundamental concepts that boost vocabulary development There are four thematic books in the series: 挣 Unique Science and Technology (Grammar Level 1)挣 Unique Everyday Living (Grammar Level 1)挣 Unique Workplace and Career (Grammar Level 2)挣 Unique Media and Marketplace (Grammar Level 2)All books include:挣 20-24 high-interesting and unique texts from various media and academic sources挣 a full range of activities to reinforce reading skills and word power挣 creative text-related cartoons add humor and reinforce memory挣 essential rules of grammar illustrated in Grammar appendix

作者介紹

作者介紹 ■作者簡介Saddleback

產品目錄

產品目錄 Contents Introduction iii Lesson 1 Advertisers Aim at Heads and Hearts 廣告的理性與感性訴求Lesson 2 Money in the Bank! 銀行的金流Lesson 3 Freedom of the Press 新聞自由Lesson 4 Read and Buy 廣告文案Lesson 5 Letters to the Editor 讀者來信Lesson 6 Vocabulary StretchReview 1Lesson 7 Speed Sells 速度的價值：ETC與悠遊卡Lesson 8 War Correspondents 戰地記者Lesson 9 www.groceries.com 網購蔬菜Lesson 10 Give It a Try 試用Lesson 11 Society’s Mirror 媒介鏡子理論：影集就像社會的鏡子ex慾望師奶Lesson 12 Vocabulary StretchReview 2Lesson 13 Book Clubs 閱讀俱樂部Lesson 14 Classified Ads 分類廣告Lesson 15 The Media Stirs Things Up 媒體唯恐天下不亂Lesson 16 Protecting Your Plastic 保護你的塑膠貨幣(信用卡、儲值卡…)Lesson 17 Trademarks 扒糞運動Lesson 18 Vocabulary StretchReview 3Lesson 19 Attending an Action 參加遊行Lesson 20 News Services 新聞通訊社Lesson 21 Complain…and Get Results 客訴Lesson 22 Consumer Rights 消費者權利Lesson 23 Editorial Cartoons 諷剌漫畫Lesson 24 Vocabulary StretchReview 4End-of-Book TestGrammarGlossary

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