Strategic Management of Technological Innovation (6 Ed.) | 誠品線上

Strategic Management of Technological Innovation (6 Ed.)

內容簡介

內容簡介 Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

作者介紹

作者介紹 現職：New York University

產品目錄

產品目錄 Ch 1 Introduction PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION Ch 2 Sources of Innovation Ch 3 Types and Patterns of Innovation Ch 4 Standards Battles, Modularity, and Platform Dominance Ch 5 Timing of Entry PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY Ch 6 Defining the Organization’s Strategic Direction Ch 7 Choosing Innovation Projects Ch 8 Collaboration Strategies Ch 9 Protecting Innovation PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY Ch10 Organizing for Innovation Ch11 Managing the New Product Development Process Ch12 Managing New Product Development Teams Ch13 Crafting a Deployment Strategy

商品規格

最佳賣點

最佳賣點 : 科技管理