Global Business Today (11 Ed.) | 誠品線上

Global Business Today (11 Ed.)

內容簡介

內容簡介 The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up-to-date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate value-added global EDGETM features in every chapter. 6. Connect every chapter to a focus on managerial implications. As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.

作者介紹

作者介紹 現職：University of Washington現職：Michigan State University

產品目錄

產品目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System PART V: THE STRATEGY OF INTERNATIONAL BUSINESS Ch12 The Strategy of International Business Ch13 Entering Developed and Emerging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch14 Exporting, Importing, and Countertrade Ch15 Global Production and Supply Chain Management Ch16 Global Marketing and Business Analytics Ch17 Global Human Resource Management

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最佳賣點

最佳賣點 : 國際企業管理