Principles of Economics (7 Ed.) | 誠品線上

Principles of Economics (7 Ed.)

內容簡介

內容簡介 Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them. Principles of Economics seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures

作者介紹

作者介紹 Robert H. Frank現職：Cornell UniversityBen Bernanke現職：University of Stanford and PrincetonKate Antonovics現職：University of California, San DiegoOri Heffetz現職：Cornell University

產品目錄

產品目錄 PARTI INTRODUCTION Ch 1 Thinking like an Economist Ch 2 Comparative Advantage Ch 3 Supply and Demand PARTII COMPETITION AND THE INVISIBLE HAND Ch 4 Elasticity Ch 5 Demand Ch 6 Perfectly Competitive Supply Ch 7 Efficiency, Exchange, and the Invisible Hand in Action PARTIII MARKET IMPERFECTIONS Ch 8 Monopoly, Oligopoly, and Monopolistic Competition Ch 9 Games and Strategic Behavior Ch10 An Introduction to Behavioral Economics Ch11 Externalities, Property Rights, and the Environment Ch12 The Economics of Information PARTIV ECONOMICS OF PUBLIC POLICY Ch13 Labor Markets, Poverty, and Income Distribution Ch14 Public Goods and Tax Policy PARTV International Trade Ch15 International Trade and Trade Policy PARTVI MACROECONOMICS: DATA AND ISSUES Ch16 Macroeconomics: The Birds-Eye View of the Economy Ch17 Measuring Economic Activity: GDP and Unemployment Ch18 Measuring the Price Level and Inflation PARTVII THE ECONOMY IN THE LONG RUN Ch19 Economic Growth, Productivity, and Living Standards Ch20 Workers, Wages, and Unemployment Ch21 Saving and Capital Formation Ch22 Money, Prices, and the Federal Reserve Ch23 Financial Markets and International Capital Flows PARTVIII THE ECONOMY IN THE SCHORT RUN Ch24 Short-Term Economic Fluctuations: An Introduction Ch25 Spending and Output in the Short Run Ch26 Stabilizing the Economy: The Role of the Fed Ch27 Aggregate Demand, Aggregate Supply, and Inflation PARTVX THE INTERNATIONAL ECONOMY Ch28 Exchange Rates and the Open Economy

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