Business Research Methods (13 Ed.) | 誠品線上

Business Research Methods (13 Ed.)

內容簡介

內容簡介 The process fo text writing and the speed with which revisions are developed don't often permit a complete overhaul.But for this edition, given major changes in how students and professors use text material and how professors are teaching, as well as major changes in the research industry, a fresh apoproach was necessary. To address major industry changes and both professor and student needs, McGraw-Hill team and author came up with a process and plan to deliver what students are seeking while giving professors what they need. The approach involved the following: 1.Reflect changes in students learning and teacher pedagoty: (a)Separate (b)Streamline and simplify (c)Clarity 2.Reflect the current state of the research industry: (a)Rethink everything (b)Collaborate

作者介紹

作者介紹 Pamela S. Schindler現職：Wittenberg University

產品目錄

產品目錄 PART I BUILD THE FOUNDATION FOR BUSINESS RESEARCHCh 1 Research Foundations and FundamentalsCh 2 The Research Process: An OverviewCh 3 Stage 1: Clarify the Research QuestionPART II THE DESIGN OF BUSINESS RESEARCHCh 4 Research Design: An OverviewCh 5 Stage 2: Sampling DesignCh 6 Stage 2: Data Collection Design: Qualitative ResearchCh 7 Stage 2: Data Collection Design: Observation ResearchCh 8 Stage 2: Data Collection Design: ExperimentsCh 9 Stage 2: Data Collection Design: Survey ResearchPART III MEASUREMENTCh10 Stage 3: Measurement FoundationsCh11 Stage 3: Measurement QuestionsCh12 Stage 3: Measurement InstrumentsPART IV COLLECT, PREPARE, AND EXAMINE DATACh13 Stage 3: Collect, Prepare, and Examine DataPART V ANALYZE AND INTERPRET DATACh14 Stage 4: Hypothesis TestingCh15 Stage 4: Measures of AssociationPART VI REPORT THE RESEARCHCh16 Stage 5: Research Reports: Supported Insights and RecommendationsPART VII RESEARCH PROJECT OVERVIEWCh17 An Integrated ExampleAppendicesA: Business Research Proposals and RFPsB: Focus Group Discussion GuideC: Nonparametric Significance TestsD: Selected Statistical Tables

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