Global Business Today (10 Ed.) | 誠品線上

Global Business Today (10 Ed.)

內容簡介

內容簡介 本書是適用於大學部或MBA課程的簡明版國際商業課本。以分析而非描述式的方法講解，並附上實際的應用案例。以作者群為財星全球500大企業提供的諮詢內容為基礎所寫成的教材。1.For the undergraduate or MBA level course of International Business where a concise paperback is desired. 2.Features an analytical (as opposed to a descriptive) approach to the course and is known for having practical applications. 3.The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.

作者介紹

作者介紹 ■作者簡介Charles W. L. Hill現職：University of WashingtonG. Tomas M. Hult現職：Michigan State University

產品目錄

產品目錄 單元一：導論與概觀第1章：全球化單元二：各國差異第2章：各國在政治、經濟與法律體系的差異第3章：各國在經濟發展的差異第4章：文化差異第5章：倫理，企業的社會責任與永續單元三：全球貿易與投資環境第6章：國際貿易理論第7章：政府政策與國際貿易第8章：國外的直接投資第9章：區域性的經濟整合單元四：全球貨幣體系第10章：外匯市場第11章：國際貨幣體系單元五：國際商業的策略與結構第12章：國際商業的策略第13章：進入外國市場單元六：國際商業功能第14章：出口，進口與相對貿易第15章：全球生產與供應鏈管理第16章：全球行銷、研究與發展第17章：全球人力資源管理PART I: INTRODUCTION AND OVERVIEWCh 1 GlobalizationPART II: NATIONAL DIFFERENCESCh 2 National Differences in Political, Economic, and Legal SystemsCh 3 National Differences in Economic DevelopmentCh 4 Differences in CultureCh 5 Ethics, Corporate Social Responsibility, and SustainabilityPART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENTCh 6 International Trade TheoryCh 7 Government Policy and International TradeCh 8 Foreign Direct InvestmentCh 9 Regional Economic IntegrationPART IV: THE GLOBAL MONETARY SYSTEMCh10 The Foreign Exchange MarketCh11 The International Monetary SystemPART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESSCh12 The Strategy of International BusinessCh13 Entering Foreign MarketsPART VI: INTERNATIONAL BUSINESS FUNCTIONSCh14 Exporting, Importing, and CountertradeCh15 Global Production and Supply Chain ManagementCh16 Global Marketing and Research and DevelopmentCh17 Global Human Resource Management

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