Content Everywhere: Strategy and Structure for Future-Ready Content | 誠品線上

Content Everywhere: Strategy and Structure for Future-Ready Content

作者 Sara Wachter-Boettcher
出版社 Ingram International Inc
商品描述 Content Everywhere: Strategy and Structure for Future-Ready Content:Careaboutcontent?Bettercopyisn'tenough.Asdevicesandchannelsmultiply-andasusersexpecttorelat

內容簡介

內容簡介 Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

商品規格

書名 / Content Everywhere: Strategy and Structure for Future-Ready Content
作者 / Sara Wachter-Boettcher
簡介 / Content Everywhere: Strategy and Structure for Future-Ready Content:Careaboutcontent?Bettercopyisn'tenough.Asdevicesandchannelsmultiply-andasusersexpecttorelat
出版社 / Ingram International Inc
ISBN13 / 9781933820873
ISBN10 /
EAN / 9781933820873
誠品26碼 /
重量(g) / 440.0
尺寸 / 22.9X15.2X1.7CM
重量(g) / 453.6
裝訂 / P:平裝
頁數 / 240
語言 / 3:英文
級別 / N:無
尺寸 / 22.6X15.2X2.3CM