The LEGO Story: How a Little Toy Sparked the World’s Imagination | 誠品線上

The LEGO Story: How a Little Toy Sparked the World’s Imagination

內容簡介

內容簡介 樂高唯一授權傳記！改變世界對遊戲的看法，大人小孩都要有童心本書是數代人對童年看法和遊戲價值如何改變的文化史，也是有趣的案例研究。樂高積木可用無限方式組合，體現遊戲對人類的意義。每年全球有逾八千萬兒童收到樂高禮物，逾千萬成年人為自己購買樂高。傳記作家延斯．安德森調查官方文獻，專訪樂高第三代傳人克伊爾德．克里斯提安森，發掘丹麥首富家族打造品牌成就跨國企業的歷程。“Absolutely essential reading for every LEGO fan.” —BlocksThe definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand. " —Kjeld Kirk Kristiansen, former President CEO of the LEGO Group and 3rd generation ownerIt’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. An International Bestseller"

作者介紹

作者介紹 Jens AndersenJens Andersen is an award-winning Danish author and literary critic whose works include acclaimed biographies of Hans Christian Andersen and Astrid Lindgren. He has a Ph.D. in Nordic Literature from Copenhagen University. Jens lives in Denmark and writes for several Danish newspapers.

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