Surveys That Work: A Practical Guide for Designing and Running Better Surveys | 誠品線上

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

內容簡介

內容簡介 Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real&ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

作者介紹

作者介紹 Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms. Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms. Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer. Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann Elsevier) and of User Interface Design and Evaluation (The Open University Elsevier). Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.

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