內容簡介
內容簡介 Get expert advice on marketing, selling online, accounting, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs.America’s #1 small business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.This new edition of Become Your Own Boss in 12 Months can help you build your business and invest your time (and money) where you need it most in order to succeed in today’s market. With Emerson’s expert business advice, you can finally follow your dreams and be on your way to becoming your own boss!
作者介紹
作者介紹 Melinda F. Emerson, known to many as SmallBizLady, is one of America's leading small business experts. Her expertise includes small business start-up, business development, and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video, and written content to fulfill her mission to end small business failure. She publishes a resource blog, SucceedAsYourOwnBoss.com, and hosts a weekly talk show on Twitter called #Smallbizchat for emerging entrepreneurs. Forbes magazine named her one of the Top 20 Women for Entrepreneurs to Follow on Twitter. Melinda has been featured in The Washington Post, The New York Times, The Wall Street Journal, and Black Enterprise. She lives in Drexel Hill, Pennsylvania.