101 Things I Learned in Business School (2nd Ed.) | 誠品線上

商業的法則: 101個破解商場之道, 不進商學院, 就能輕鬆學會的MBA精華

內容簡介

內容簡介 An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:• key elements of organizational philosophy, structure, culture, and behavior• ways to grow a business in new and existing markets• why fast-growing companies may be chronically short on cash• how to manage and interpret data when weighing a decision• how to run a meeting most effectively• how social and environmental responsibility can be good for business101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles."

作者介紹

作者介紹 Michael W. PreisMichael W. Preis has been a management consultant, business owner, executive, and clinical professor of business administration at the University of Illinois at Urbana-Champaign. He holds a B.S. in mechanical engineering from The Ohio State University, an MBA from Harvard Business School, and a Ph.D. in marketing from George Washington University.Matthew FrederickMatthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned® series. He lives in New York's Hudson Valley.

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