Cracking the PM Career: The Skills, Frameworks, and Practices to Become a Great Product Manager | 誠品線上

PM職涯發展成功手冊: 卓越產品經理的技能、框架與實踐法

作者 Jackie Bavaro/ Gayle Laakmann McDowell
出版社 Ingram International Inc
商品描述 Cracking the PM Career: The Skills, Frameworks, and Practices to Become a Great Product Manager:Productmanagementisabigrole,andthisabigbook.Fromtheauthorsofthe

內容簡介

內容簡介 Product management is a big role, and this a big book.From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership, addressing questions like:What does it take to become a great product manager and great leader?How can you reliably ship products that make a difference in the world?How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills?What does it take to lead and inspire teams?When is people management the right career move?How does excellence in those skills translate into career success?This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.You'll learn how to:Design high-quality products that delight users and solve people's needs.Run and deliver your projects quickly, smoothly, and effectively.Create product visions and strategies to set direction and optimize for long-term impact.Lead people and influence without authority.Manage people, develop great PMs, build great teams, and create great product organizations.Manage your career so you can translate your efforts into the recognition you deserve.Topics include:Getting Started: the product life cycle; the first 90 daysProduct Skills: user research; A B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstaclesStrategic Skills: product vision; strategy; roadmaps; goals and OKRsLeadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executivesPeople Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structuresCareers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PMProduct Leader Q&A: in-depth career interviews with eleven successful product leaders who have chosen career paths including CPO, head of product, CEO, social impact work, venture capital, angel investing, coaching, and starting their own companies."

商品規格

書名 / Cracking the PM Career: The Skills, Frameworks, and Practices to Become a Great Product Manager
作者 / Jackie Bavaro Gayle Laakmann McDowell
簡介 / Cracking the PM Career: The Skills, Frameworks, and Practices to Become a Great Product Manager:Productmanagementisabigrole,andthisabigbook.Fromtheauthorsofthe
出版社 / Ingram International Inc
ISBN13 / 9780984782895
ISBN10 / 0984782893
EAN / 9780984782895
誠品26碼 / 2682077022000
頁數 / 552
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 25.4X17.8X2.8CM
級別 / N:無
重量(g) / 943.5