| 作者 | Matthew W. Ragas ; Ron Culp |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Business Acumen for Strategic Communicators: A Primer：，Businessacumenhasemergedasacriticalcompetencyforcommunicators.Butifyou'reapublicrelations,advertisingor |
內容簡介 Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
作者介紹 Matthew W. Ragas, PhD and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of Mastering Business for Strategic Communicators.
| 書名 / | Business Acumen for Strategic Communicators: A Primer |
|---|---|
| 作者 / | Matthew W. Ragas ; Ron Culp |
| 簡介 / | Business Acumen for Strategic Communicators: A Primer：，Businessacumenhasemergedasacriticalcompetencyforcommunicators.Butifyou'reapublicrelations,advertisingor |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781838676629 |
| ISBN10 / | |
| EAN / | 9781838676629 |
| 誠品26碼 / | |
| 頁數 / | 308 |
| 重量(g) / | 294.8 |
| 尺寸 / | 22.4X14.7X1.8CM |
| 級別 / | N:無 |
| 裝訂 / | P:平裝 |
| 頁數 / | 336 |
| 語言 / | 3:英文 |
| 尺寸 / | 23.6X15.5X3.0CM |