| 作者 | Jim Kalbach |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs：Thesedays,consumershaverealpower:theycanresearchcompanies,co |
內容簡介 These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
| 書名 / | The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs |
|---|---|
| 作者 / | Jim Kalbach |
| 簡介 / | The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs：Thesedays,consumershaverealpower:theycanresearchcompanies,co |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781933820682 |
| ISBN10 / | |
| EAN / | 9781933820682 |
| 誠品26碼 / | |
| 重量(g) / | 589.7 |
| 裝訂 / | P:平裝 |
| 頁數 / | 320 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 22.6X15.2X2.3CM |