Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients - Simply, Quickly, and Profitably | 誠品線上

Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients - Simply, Quickly, and Profitably

內容簡介

內容簡介 Great stories elicit EMOTION.This is what makes storytelling the single most powerful tool for growing your business, establishing your expertise, multiplying your wealth and changing people's lives.And the unequaled master of turning emotional stories into high impact and huge profits is Hollywood.In Storytelling Made Easy, legendary Hollywood script consultant and story expert Michael Hauge will guide you to simply and easily apply the story principles he has learned and developed over the last 40 years to your own live, written and recorded presentations. Michael has consulted on projects for every major Hollywood studio, and while on retainer for Overbrook Entertainment, he contributed to the scripts for (among many others) I AM LEGEND, HANCOCK, THE KARATE KID, CONCUSSION, SUICIDE SQUAD and BRIGHT. His powerful storytelling formula has also earned millions of dollars for world-renowned marketers, speakers, authors and business leaders.And it will now transform your own success and fulfillment with the stories you'll offer your clients, customers, employees and followers.With Storytelling Made Easy, you'll ...Choose the perfect story for your target marketCreate an immediate connection with your audiences through the power of empathyDiscover that being "ordinary" and "nothing special" is your greatest asset as a storytellerKeep your stories succinct and captivating with Michael's 6-Step Success Story processEmploy conflict and vivid detail to maximize the emotion of your storyCreate a deeper connection with your audience through your hero's Inner JourneyEstablish your credibility and expertise through your client success storiesMove your audiences to action and transformationWhatever your product or process, and whether you're on stage, on the page, or online, Storytelling Made Easy is your path to greater impact, success and fulfillment.

作者介紹

作者介紹 Michael Hauge is a story expert who has consulted on projects for every major Hollywood studio, including films starring Will Smith, Julia Roberts, Reese Witherspoon and Morgan Freeman. He is the author of Writing Screenplays that Sell and Selling Your Story in 60 Seconds.

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