內容簡介
內容簡介 In this fascinating book, innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science and provide a first-of-its-kind playbook for empowering individuals and teams to be their most curious and creative--every single day.Takes groundbreaking habit research and applies it to innovation.A comprehensive list of innovative practices and nudges from companies around the world--from Amazon and Google, to small startups and banks, to the Salvation Army.Well-researched and full of case studies.Provides advice on how leaders can create their own nudges and behavior hacks to get their teams to be more innovative.Audience: Managers tasked with innovation efforts and their teams.
作者介紹
作者介紹 Scott D. Anthony is a senior partner at the growth-strategy consulting firm Innosight and author of Dual Transformation, The Little Black Book of Innovation, and The First Mile, among several other books. Paul Cobban is Chief Data and Transformation Officer at DBS Bank, based in Singapore. Natalie Painchaud is Director of Learning at Innosight. Andy Parker is a partner at Innosight.You can find Scott Anthony on Twitter at @ScottDAnthony.