內容簡介
內容簡介 Why do most leaders get communication wrong?Because they don't have a time-tested strategy to rely on.So, communication becomes a guessing game - or worse, a mystery. And then people miss the message. They forget the mission. They tune out. They lose interest. They disengage. The culture turns complacent. And results start to reflect it. To some degree, this happens to most modern leaders. But it doesn't have to be this way.There's a hidden pattern in the powerful words of legendary leaders.Every legendary leader over the past 700 years used the same little-known five-step communication strategy. Abraham Lincoln used it. Martin Luther King Jr. used it. John F. Kennedy used it. It's proven to unify, clarify, engage, excite, and motivate. And now, one of the world's top communication consultants and experts reveals it.What do you learn in How Legendary Leaders Speak?The five-step communication strategy all great leaders useWinning communication habits that inspire, impact, and influenceHow to communicate with complete conviction and confidenceTechniques to avoid communication pitfalls and overcome objectionsHow to clarify the narrative, build excitement, and motivate actionThe updated and expanded edition includes checklists, diagrams, new chapters, and infographicsFor leaders in any industry, any era, and any position, there's always been one key to success: communication.Are you ready to master it?
