Public Relations
| 作者 | Tom Kelleher |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Public Relations：Engagement.Conversation.Influence.Transparency.Trust.PublicRelations,SecondEdition,presentsaclear,engagingandcontemporarypictureofpublicrelati |
內容簡介
內容簡介 Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
作者介紹
作者介紹 Tom Kelleher is Professor and Associate Dean for Graduate Studies and Research in the College of Journalism and Communications at the University of Florida. Kelleher has worked in university relations at the University of Florida; science communication at NASA in Huntsville, Alabama; and agency public relations at Ketchum in Atlanta.
商品規格
| 書名 / | Public Relations |
|---|---|
| 作者 / | Tom Kelleher |
| 簡介 / | Public Relations：Engagement.Conversation.Influence.Transparency.Trust.PublicRelations,SecondEdition,presentsaclear,engagingandcontemporarypictureofpublicrelati |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9780190925093 |
| ISBN10 / | |
| EAN / | 9780190925093 |
| 誠品26碼 / | |
| 重量(g) / | 816.5 |
| 裝訂 / | P:平裝 |
| 頁數 / | 464 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 25.1X20.3X1.8CM |