The Metaverse: And How it Will Revolutionize Everything | 誠品線上

元宇宙

內容簡介

內容簡介 今夏最重要的元宇宙專書《The Metaverse》✰ 財經媒體《高速企業》推薦Facebook 創辦人Mark Zuckerburg、《要塞英雄》電玩開發公司Epic Games創辦人Tim Sweeney盛讚推崇！ 策略顧問馬修．鮑爾新書探討元宇宙，獲馬克．祖克柏等企業家重磅推薦。鮑爾闡明，元宇宙為3D虛擬實境建構的永續互聯網路，未來將成為在線體驗門戶，影響實體世界。由全球首位定義元宇宙的創投家、前亞馬遜工作室(Amazon Studios)戰略主管Matthew Ball執筆撰寫，本書將帶領讀者深入了解元宇宙的各個面向，從元宇宙的基礎定義、到實現元宇宙背後所需的突破性技術，再到管理元宇宙世界可能面臨的問題，以及與元宇宙概念息息相關的 WEB 3.0、區塊鏈、NFT......等議題皆有深入的介紹與分析。馬修‧柏爾．元宇宙定義者全球最早、最全面介紹元宇宙的趨勢家深刻影響科技企業巨擘的下世代技術佈局揭示元宇宙將如何全面改變我們的工作、生活與思維模式的顛覆性作品專業推薦索尼執行長 吉田憲一郎Netflix創辦人暨執行長 里德．海斯汀微軟遊戲執行長 菲爾．史賓塞Unity Technologies執行長 約翰．里奇泰羅Epic Games執行長暨創辦人 提姆．斯維尼如同網際網路改變世界，元宇宙即將形塑整個數位世界、全球經濟、甚至人類意識。微軟、蘋果、臉書、Google、Netflix紛紛卡位，希望取得元宇宙世界的獨占門票。這股趨勢將如何發展，誰有機會脫穎而出？最能清楚解釋一切的人，正是本書作者馬修‧柏爾。柏爾是遊戲產業創投家，更是著名元宇宙專家，他發表的元宇宙文章不但在業內引起討論，還發行成NFT以高價賣出。在這本書中，柏爾清楚描繪元宇宙這個「下一代網際網路」的未來樣貌：• 元宇宙就是由許多3D虛擬世界連結形成、而且會長久存續的網路，終有一天會成為絕大多數線上體驗的門戶，也會成為實體世界的重要基礎。• 電玩遊戲是元宇宙的縮影，金融、醫療照護、教育、消費性產品、城市規劃與交友等領域都將納入元宇宙的世界。• 「iPad原生世代」的行為模式將引領元宇宙的趨勢走向。• 最有可能成為元宇宙真正「入口」的是智慧型手機，而非電腦或AR／VR設備。此外，柏爾還討論元宇宙帶來的政府治理難題，並探討Web3、區塊鏈與NFT扮演的角色。未來的網際網路將不只停留在線上，我們的生活、工作與休閒，有一大部分會發生在元宇宙裡。元宇宙將創造出數兆美元的價值，也讓社會出現全新面貌。專業推薦這本書能讓我們區分事實與虛構、炒作與現實，只要想瞭解元宇宙的可能性，都應該以此為最基本的讀物。——里德‧海斯汀，Netflix創辦人馬修．柏爾的文章鞭辟入裡，如果想瞭解［元宇宙］……他有一系列九篇介紹文章，談到元宇宙可能的各種 不同面向，每篇都非常推薦。——馬克‧祖克柏，臉書創辦人不論我們如何看待元宇宙的發展，馬修．柏爾在本書所提出的議題都會繼續形塑我們在線上與實體的未來。——菲爾‧史賓塞，微軟遊戲執行長任何創作者或企業如果想要踏上旅程、探索元宇宙這個全新領域，不能錯過這本書。一個由個人所形塑、由難以置信的社交體驗所推動的新世界，已經揭開序幕。——吉田憲一郎，索尼執行長本中文書介出自《元宇宙》遠見天下文化出版股份有限公司出版“Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.”—Tim Sweeney, founder and CEO of Epic Games“This book feels like a rare achievement—a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.”—Derek Thompson, Atlantic staff writer and national best-selling author of Hit MakersFrom the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us.The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications.The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society."

作者介紹

作者介紹 Matthew BallMatthew Ball is the CEO of EpyllionCo and the former global head of strategy for Amazon Studios. His essays have appeared in the New York Times, the Economist, Bloomberg, and on his popular website, MatthewBall.vc. Ball divides his time between Toronto, New York City, and Miami.

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