The Insight Book: Enhancing Your Creativity by Learning to See Things Differently | 誠品線上

The Insight Book: Enhancing Your Creativity by Learning to See Things Differently

內容簡介

內容簡介 More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

作者介紹

作者介紹 Anthony TasgalAnthony Tasgal is a marketing consultant and educator, who specializes in insight, behavioural economics and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of several books, including The Storytelling Book and The Storytelling Workbook.

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最佳賣點

最佳賣點 : 給現代人關於生活與工作的簡潔指南：Concise Advice系列‧如何改變思維、用不同角度看事物