Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet | 誠品線上

Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet

內容簡介

內容簡介 For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet.Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.

作者介紹

作者介紹 Taylor LorenzTaylor Lorenz is a technology columnist for The Washington Post’s business section covering online culture. Previously, she was a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, Fast Company, and more. She often appears on CNN, MSNBC, NBC, and the BBC. She was a 2019 Knight Visiting Nieman Fellow at Harvard University and is a former affiliate at Harvard’s Berkman Klein Center for Internet and Society. Lorenz was named to Fortune’s 40 Under 40 list of leaders in Media and Entertainment in 2020.

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最佳賣點

最佳賣點 : 線上生存戰：經濟利益、名聲與影響力