Retailing Management (International Student 11 Ed.) | 誠品線上

Retailing Management (International Student 11 Ed.)

內容簡介

內容簡介 Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.The authors focused on five important factors that delineate outstanding retailers:1. Use of big data and analytical methods for decision making2. Social media and mobile channels for communicating with customers and enhancing their shopping experience3. Issues involved in providing a seamless multichannel experience for customers4. Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions5. Impact of globalization on the retail industry.The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy Weitz Grewal Retailing Management blog (http: www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.

產品目錄

產品目錄 SECTION I: THE WORLD OF RETAILINGCh 1 Introduction to the World of RetailingCh 2 Types of RetailersCh 3 Digital RetailingCh 4 Multichannel and Omnichannel RetailingCh 5 Consumer BehaviorSECTION II: RETAILING STRATEGYCh 6 Retail Market StrategyCh 7 Financial StrategyCh 8 Retail LocationsCh 9 Retail Site LocationCh10 Information Systems and Supply Chain ManagementCh11 Customer Relationship ManagementSECTION III: MERCHANDISE MANAGEMENTCh12 Managing the Merchandise Planning ProcessCh13 Buying MerchandiseCh14 Retail PricingCh15 Retail Communication MixSECTION IV: HUMAN RESOURCES AND STORE MANAGEMENTCh16 Human Resources and Managing the StoreCh17 Store Layout, Design, and Visual MerchandisingCh18 Customer Service

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最佳賣點 : 零售管理